AI Insights · Timothy · October 2025
Top Free-to-Play Games Performance in Kenya, Q3 2025
Explore the performance of top free-to-play games in Kenya during Q3 2025, featuring trends in downloads, revenue, and active users.
In the third quarter of 2025, the Kenyan gaming landscape for free-to-play applications on a unified platform witnessed varied performances among the top contenders. Here's a closer look at the trends for the leading games.
eFootball™ from KONAMI showed a fluctuating pattern in terms of revenue. It started with a weekly revenue of around $14.7K in early July, which decreased to approximately $8.5K by mid-September. Downloads saw an impressive peak of over 27K in mid-August before settling at about 11.7K by the end of September. Active users remained robust, hovering around 450K throughout the quarter.
Candy Crush Saga, published by King, experienced a steady weekly revenue, peaking at about $7K in mid-September. Downloads peaked at 12.7K in mid-August, while active users increased steadily, reaching nearly 193K by the end of the quarter.
Roblox from Roblox Corporation saw a decline in weekly revenue, starting from $5.2K and dropping to approximately $4K by late September. Downloads peaked at over 23.5K in mid-August. The active user base showed a downward trend, decreasing from around 320K to 269K by the end of September.
Ludo STAR by Gameberry Labs had a noticeable spike in revenue at the end of August, reaching about $6.2K. Downloads and active users remained relatively stable, with a slight increase in downloads to 3.3K by the end of September.
Finally, PUBG MOBILE from Tencent Mobile International Limited experienced a peak in revenue of around $3.5K in late July. Downloads reached their highest at 13K in mid-August, and active users saw an increase, peaking at about 113K in mid-August.
These insights, sourced from Sensor Tower, highlight the dynamic nature of the gaming market in Kenya. For more detailed analysis and data, visit Sensor Tower's platform.
